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profit calculator

Funnel Revenue Calculator

Model revenue and profit from a multi-step sales funnel — enter traffic, conversion rates at each stage, average order value, and costs to see total income and net profit.

Funnel revenue

Monthly customers36
Gross revenue$2,844
Traffic cost$1,000
Fixed monthly costs$500
Net profit$1,344
Profit margin47%
Revenue per visitor$0
Cost per customer$42

Funnel: 10,000 visitors → 1,500 opt-ins → 450 clicks → 36 customers (0.36% end-to-end). Net profit: $1,344 on $2,844 revenue.

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How this calculator works

Customers = visitors × opt-in rate × email click rate × checkout conversion rate. Gross revenue = customers × AOV. Net profit = gross revenue − (traffic cost + fixed costs). Profit margin = net profit ÷ gross revenue × 100.

Useful scenarios

  • A course creator with 8,000 monthly visitors, 20% opt-in, 35% email click-through, 10% checkout conversion on a $200 course with $0.15/visitor ad cost.
  • A SaaS founder with 25,000 visitors, 10% sign-up, 50% activation, 5% paid conversion on a $29/month product with $0.05/visitor content marketing cost.
  • A digital product seller with 5,000 visitors, 25% email capture, 25% click rate, 12% conversion on a $47 template with zero traffic cost (organic).

FAQ

What's a healthy end-to-end conversion rate?

For most online funnels: 0.5–2% end-to-end (visitor to customer) is good. Top-performing funnels hit 3–5%. If your rate is below 0.5%, focus on improving one stage at a time rather than trying to fix everything at once.

Should I include all costs or just direct funnel costs?

Include direct costs (ads, landing page, email tool, payment processing). Don't include fixed costs like rent or salary that exist regardless of the funnel. The goal is to measure funnel-level profitability.

What's the best way to improve funnel profit?

Highest leverage: increase AOV (upsells, bundles), improve checkout conversion (reduce friction), or reduce traffic cost (switch to organic). Small improvements at multiple stages compound significantly.