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How this calculator works
Monthly revenue = (sponsored issues × sponsorship rate per issue) + (paid subscription price × paid subscriber count) + affiliate income. Paid subscriber count = total subscribers × paid subscriber rate.
Useful scenarios
- A Substack writer estimating income from $8 monthly subscriptions.
- A niche newsletter owner deciding whether to add sponsorships to their paid-sub model.
- A creator growing their email list to $5,000/month in sponsor revenue.
FAQ
How much can a newsletter earn from sponsorships?
Sponsorship rates typically range from $10–$50 per 1,000 subscribers per issue, depending on niche, open rate, and engagement. A 5,000-subscriber newsletter can earn $50–$250 per sponsored issue.
What is a good paid subscriber conversion rate?
Typical paid conversion rates on platforms like Substack and ConvertKit range from 3%–10% of total subscribers. Higher rates usually come from established relationships and consistent high-value content.
Can I do both sponsorships and paid subscriptions?
Yes. Many hybrid newsletters reserve some issues for free content with sponsorship slots while offering ad-free or bonus content to paid subscribers. This can maximize total revenue.