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How this calculator works
Monthly ad revenue = (views per video × videos per month) ÷ 1,000 × RPM. RPM is the creator's payout after YouTube's 45% share. Add membership and Super Thanks income for total monthly revenue.
Useful scenarios
- A new creator estimating whether YouTube income supports their content schedule.
- A growing channel projecting annual revenue from current CPM and upload rate.
- A creator comparing ad revenue against sponsorship deals priced separately.
FAQ
What is the difference between CPM and RPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what the creator actually receives after YouTube takes its 45% share — so RPM ≈ CPM × 0.55 on average.
Why does RPM vary so much?
RPM depends on viewer geography, niche, video length, ad placement, and seasonal advertiser demand. Finance and tech niches often see RPMs above $5, while general entertainment may be under $2.
Does YouTube count my own views toward revenue?
No. YouTube filters out invalid traffic and does not count self-views or bot views toward monetized impressions.