R RichInto

pricing calculator

SaaS Pricing Calculator

Model SaaS revenue across up to 3 pricing tiers. Project MRR, ARR, and revenue impact of churn at your subscriber scale.

Tier 1 (basic)

Tier 2 (pro)

Tier 3 (enterprise)

Revenue projection

Total subscribers300
Monthly recurring revenue (MRR)$9,700
Annual recurring revenue (ARR)$116,400
Avg revenue per user (ARPU)$32
Churn revenue / month (est.)$485
Annual churn revenue (est.)$5,820

MRR = sum of all tier revenues. ARR = MRR × 12. Churn estimate: 5% of current MRR lost monthly. Healthy SaaS churn is 3%–7% monthly for SMB and under 2% for enterprise. New subscriber growth is not included in this projection.

Recommended tools

Ghost CMS

Publishing + newsletter platform

Read review →
ConvertKit

Email marketing for creators

Read review →

How this calculator works

MRR = ∑ (tier price × subscribers in that tier). ARR = MRR × 12. Churn impact = MRR × monthly churn rate.

Useful scenarios

  • A solo SaaS founder projecting MRR and ARR from 200 basic ($19), 80 pro ($49), and 20 enterprise ($99) subscribers.
  • A creator evaluating whether adding a $99 enterprise tier is worth the development effort vs raising the pro tier price to $59.
  • A bootstrapped startup modeling how reducing monthly churn from 7% to 4% changes annual revenue retention.

FAQ

How many pricing tiers should a SaaS have?

2–3 tiers is standard. Too few limits price anchoring. Too many confuses buyers. The classic structure is a low-cost basic tier, a mid-range recommended tier, and a premium enterprise tier.

What is a healthy monthly churn rate?

For SMB SaaS, 3%–7% monthly churn is typical. For enterprise SaaS, 1%–2% is more common. Below 3% is excellent for self-serve products. Above 10% signals a product or pricing problem.

How does ARPU help with pricing decisions?

ARPU (average revenue per user) tells you if your tiers are balanced. If ARPU is close to your basic tier price, most users are on the cheapest plan—a sign your mid-tier needs better value or your pricing structure needs adjustment.